SSI GROWS 42% IN 2021
FEB 4, 2022
SuperSprings International grows a record-breaking 42% in 2021
Coming off the heels of a record-breaking 2019 and 2020, SuperSprings International continued the momentum throughout 2021, recording full year growth of 42%. The company attributes its three-year streak of success to a shift toward end-consumer marketing at the end of 2019, strong partnerships, and a well-defined strategic vision under the executive leadership of Adam Weisner (CCO) and Gerry Lamberti (CEO).
The plans for 2022 are much of the same – to grow the business at an impressive pace and advance on the company goal of becoming the best-known suspension brand in the world.
"Our aim is to be the best-known suspension brand in the world.” — Adam Weisner, CCO
Speaking on the marketing strategy, Weisner explains, “back in 2019 when revamping the marketing strategy, we believed that if we built a quality brand and focused on awareness, we could increase sales across all channels. In 2021 we became the most followed suspension brand in our category. On Instagram we have more than 60K followers and had more than 36M impressions in 2021. On TikTok we amassed more than 70K followers, 700K likes, and have videos with more than 13M views. The result of that drive for awareness was growth across all our customer categories and channels. Our aim is to be the best-known suspension brand in the world.”
There will be new application releases throughout 2022, as well as additions to the product lineup that will introduce SSI to brand new market spaces. Lamberti noted that, “innovation is our greatest asset. While leveraging SSI’s expertise with our USA made components, we continually broaden our array of suspension product lines by identifying, then satisfying, niche market needs. This is born from the great relationships that we foster with all our customers”.
In Q4 2021, SSI implemented a new leadership structure read the press release here. This change was part of Weisner & Lamberti’s strategy to establish five business units, each obsessed with being the very best in their respective field. These business units’ leaders now report to Adam Weisner, Chief Commercial Officer, running the day-to-day business at SSI. Weisner continues to report to Gerry Lamberti, who remains the company Chairman and CEO.
"Our team stepped up to the plate and delivered incredible results... we expect 2022 to be another banner year” — Gerry Lamberti, CEO
2022 will continue to see SSI adding strong partnerships in the RV industry, as it did in 2021 when it added Coachmen Class C and Winnebago Class A motorhomes as standard equipment. There will continue to be a heightened focus on adding a trailer manufacturer as an OEM partner in 2022, with Trailer SumoSprings being the companies fastest growing product for the past two years. In addition, SSI has placed effort in deepening and growing partnerships with distributors throughout 2022.
Weisner comments, “partnering with the best distributors in the world continues to be a big focus for the company. In 2021, we saw rapid growth in this channel. Our distributor customers grew at a record pace, with our top customers growing more than 100% year over year.”
SSI has become well-known for its marketing efforts, making waves at the Florida RV Show in Tampa with its new tradeshow booth featuring a TV wall and touting its wealth of high-quality video content. Throughout 2022, the suspension manufacturer plans to release more video content as it drives the consumer demand for a better journey.
“2021 was a record year in the face of many challenges. Our team stepped up to the plate and delivered incredible results. We’ve focused on having the right people in the right seats, and we expect 2022 to be another banner year” concludes SSI CEO, Lamberti.
SuperSprings International will exhibit at various shows in 2022, most notably the NTEA Work Truck Show in March and SEMA in November.
About SuperSprings International
Incorporated in 1996, SuperSprings International (SSI) suspension solutions, used domestically and internationally, are manufactured at facilities throughout the U.S. and assembled at its headquarters in Carpinteria, California. SSI products are used as standard equipment in multiple industries including RV and commercial segments, and have applications for recreational vehicles including trucks, trailers, class A, B, & C motorhomes, Jeeps, and SUVs. SSI’s products include patented self-adjusting steel auxiliary springs, micro-cellular polyurethane springs, coil insert springs, replacement steel coil springs, overload stops, and installation tools. SuperSprings International has locations in California and Idaho. Additional information about SSI, its products, and press releases can be found at http://superspringsinternational.com.