Coulter Named Director of Sales
SSI Names Justin Coulter as New Director of Sales

In preparation for continued growth and new business, SuperSprings International has made changes to their leadership team to better align the sales & service team’s direction with the company’s strategic vision. Effective January 3, 2023, SSI has appointed Justin Coulter as the Director of Sales to lead all company growth with a focus on entering new markets.

Based just south of Louisville, KY, Justin is a proven sales professional and leader in the industrial sector with over 10 years of success. Coulter’s most recent accolades come as a top performing business development representative, leading a team of account representatives for an industrial gas and welding distributor in the Louisville area.

"His unique experience and background made him an ideal fit to join our dynamic leadership team. "
— Adam Weisner, SSI President

Speaking on the leadership change, Adam Weisner, SuperSprings International’s President says, “We’re very excited to have Justin board the SSI rocket ship. His unique experience and background made him an ideal fit to join our dynamic leadership team. I look forward to watching him fly and getting some wind under his wings as he does.”

Justin and his wife live with their 5-year-old daughter on acreage in rural Kentucky and in their free time enjoy camping and the outdoors. Justin leads a mastermind group in the off-road space that focuses on developing men as husbands and fathers.

“SuperSprings International’s culture and team really blew me away from the first meeting," comments Coulter on his appointment. "I’m honored to join a team with such an amazing reputation in an industry that I love. I’m looking forward to diving in and helping SSI become the most well known suspension company in the business!”

About SuperSprings International
Incorporated in 1996, SuperSprings International (SSI) suspension solutions, used domestically and internationally, are manufactured at facilities throughout the U.S. and assembled at its headquarters in Carpinteria, California. SSI products are used as standard equipment in multiple industries including RV and commercial segments, and have applications for recreational vehicles including trucks, trailers, class A, B, & C motorhomes, Jeeps, and SUVs. SSI’s products include patented self-adjusting steel auxiliary springs, micro-cellular polyurethane springs, coil insert springs, replacement steel coil springs, overload stops, and installation tools. SuperSprings International has locations in California and Idaho. Additional information about SSI, its products, and press releases can be found at

SuperSprings International, Inc.